Focusing on high value customers can be a challenge.
Here is how different stores can take advantage of Smart Store Solution.
FOOD & BEVERAGES
Target customers that are more important to your business.
Who are they?
Who are they?
- Premium spirits buyers?
- Frequent visiting customers?
- High purchase basket?
- High profit item purchasers?
- White brand buyers?
- Buyers of products of specific brands/suppliers?
- more . . .
The possiblities are endless
SPECIALISED WINE
Buyers are segmented:
- A wine buyer usually has preference to specific wine region, grape variety or color.
- Spirits buyers usually have a preferred brand.
- A Single Malt buyer usually avoids blended whiskey.
- Promote specific items to specific customers,
- Show new products in category of preference,
- Increase average purchase size,
- Help wine rookies to step into the next level,
- more . . .
The possiblities are endless
HOME UTENSILS
Home utensil customers are segmented into different profiles that can
be defined by their purchasing history.
Target serious recurring customers with specific habits such as:
Target serious recurring customers with specific habits such as:
- Professional cooking products
- Home decorator enthusiast
- Zen or Feng Shui items
- Baby security products
- Handy man hobbyist
- Serial Workshop participant
- more . . .
The possiblities are endless
ELECTRONICS
Electronics customers are either driven by pasion or necessity.
With information about previous purchases a store can focus on complimentary or followup items.
Here are some examples:
With information about previous purchases a store can focus on complimentary or followup items.
Here are some examples:
- (Previous purchase - Suggestion)
- Gaming console - console specific games,
- Mobile phone buyer - relevant acessories,
- Smart home device - compatible products,
- Gamer computer - Gamer event tickets,
- Musical Instrument - relevant devices,
- more . . .
The possiblities are endless
FASHION
Target customers that usually purchase:
New products, Promotions, Future products
- Jeans items
- Sports shoes of a specific brand
- Low cut skirts
- Babies clothes
- Exclusive Ties
- Suits of a specific designer
- Luxury Lingerie
- . . .
New products, Promotions, Future products
The possiblities are endless
SHOPPING CENTERS
Can be applied to all the stores in the shopping center.
Screens placed in the showcase of each store will encourage window shoppers to enter.
Detailed reports can be extracted, such as:
Screens placed in the showcase of each store will encourage window shoppers to enter.
Detailed reports can be extracted, such as:
- Number of window shoppers that entered due to targeted media,
- Number of which has performed a purchase,
- The Increase in sales per display / store,
- Empty handed report,
- Time spent in shopping center,
- Time spent in each store,
- more . . .
The possiblities are endless
Smart store solution helps retail stores increase sales through elevating customer loyalty.